Our formula features fresh meat that passes strict safety inspections for human consumption and is only sourced from government-inspected facilities that meet these same safety standards. All of our meats are antibiotic and hormone free and come from local Canadian farms. Even our kelp comes from Atlantic Canada. Thanks to our nitrogen flash freeze process, once thawed our patties are bloodier than the leading competitors. Dogs and cats find our formula highly palatable and feeding raw brings them back to their natural instincts.
We add kelp to all our formulas so you don’t have to*! Kelp helps support thyroid health, and we have aimed to create a balanced raw diet so you don’t have to supplement! * (except for the Chicken & Beef Blend)
Our Chicken and Beef Blend does not contain any veggies or kelp to provide an option for dogs with vegetable sensitivities! Since there are no veggies or kelp, it is not a complete diet and you must supplement.
If you are feeding your dog our Chicken variety pack, you do not need to supplement when feeding the Chicken and Beef blend included in that pack, since they are receiving adequate levels of veggies and kelp in the chicken patty and beef patty.
Ruffin’s Choice Raw is a locally sourced, affordable and convenient raw diet. Our patties go through a nitrogen flash freeze process individually, so they spend the least amount of time in the danger zone– when harmful bacteria can form,and so the patties won’t stick together! Ruffin’s Choice Raw looks like meat, and you can see the veggies in each patty! Ruffin’s Choice Raw is a low glycemic formula, low in sugar and features triple ground bone pieces.
To be more specific, our formula reflects a 90-7-3 breakdown. Since we use the whole prey 10% organ is included within the 90% meat + bones. There are 7% veggies with no filler, and an additional 3% organ (liver) to ensure ideal levels of Vitamin A. Where some companies add extra veggies to their formulas, we added the extra liver to bring cats and dogs back to basics with our prey-heavy formula.
Whole Prey Formulas
Whole Prey Chicken
Chicken with bone (locally sourced), carrots, broccoli, zucchini, collard greens, chicken liver, kelp. 15% bone content fresh grade ‘A’ vegetables (all formulas) Kelp from Atlantic Canada (all formulas)
Whole Prey Turkey
Ground turkey necks and backs, carrots, broccoli, zucchini, collard greens, turkey liver, kelp. 10% bone content Ontario turkeys Lowest fat formula Easy to digest; recommended as starter protein and for dogs with pancreatitis or those who need to lose weight
Whole Prey Formulas contain no head, feet or feathers. In addition to the whole prey, liver is added to achieve optimal levels of Vitamin A.
90% lean beef trim, beef bone, carrots, broccoli, zucchini, collard greens, beef tripe, beef lung, beef liver, spleen and heart, kelp.
10% bone content
Ground bone from local Ontario farms. Tripe is hand picked and trimmed, dried and cured with the utmost scrutiny. Beef formula is great for small dogs as it has the lowest bone content %.
Chicken & Beef Blend
Ground chicken with bone, beef tripe, beef lung, liver & heart.
80% chicken, 20% beef offal
15% bone content
Not a complete diet. Add kelp or general supplements. Great for dogs with vegetable/ kelp sensitivities that require a base ingredient
Ground pork with bone, carrots, broccoli, zucchini, collard greens, pork liver, spleen, kelp. 15% bone content Ontario pork .
Ruffin's Choice Raw is available in 2 variety pack options: Chicken Variety and Non-Chicken Variety. The Chicken Variety pack is available with Chicken (24 patties), Beef (8 patties) and Chicken & Beef blend (16 patties), and our non-chicken variety pack contains Beef (8 patties), Turkey (16 patties) and Pork (24 patties).
Ruffin’s Choice Raw is all Canadian!
- -Our packaging is made from recycled cardboard in Brantford, ON.
- – The kelp is from Atlantic Canada
- -The pasture-raised beef and ground bone are from Ontario and -PEI and We only use tripe from AFCO inspected facilities in Woodstock, ON and it is hand-picked, trimmed, and dried for maximum quality.
- -The Chicken in our formulas is from Milton, ON.
- -The pork is from Quebec and Ontario farms.
Ruffin’s Choice Raw is produced in Erin, ON.